Among the most curious variables in public speech-making today are the informality of a speaker’s lexicon (vocabulary) and the complexity of her syntax (how simply constructed are her sentences). In this chapter, Jamieson argues that the televised medium encourages a less complicated syntax and a more informal vocabulary—Reagan gets to use contractions, gets to begin his sentences with “well,” etc. Recent empirical studies done by Roderick Hart indicate that the presidents most revered by scholars of public address as “eloquent” (John F. Kennedy, Bill Clinton) are the least effective orators (if efficacy can be defined in strict terms of immediate popular approval after a speech). Hart’s numbers reveal that the most efficacious orator of the 20th century was Reagan, who spoke like the C-student who sat behind you in eighth-grade English. Jamieson argues that the medium (TV) makes this possible. According to her, we would not be so impressed with Reagan’s oratory if we had to see it performed live or if we read it on the page. Let’s test that theory. Read the following speech by George W. Bush (a famously pedestrian—if not linguistically incompetent—speaker). Then watch it on TV. (http://www.pbs.org/newshour/bb/politics/july-dec00/stump_10-19.html#) Do you have different responses? Are your responses to the televised speech consistent with what Jamieson predicts?
When you’re done with that, make Bush say whatever you want him to say:
www.bushspeech.org
I think that speeches like Bush's are definately more effective when watched on TV than read in the newspaper, but I don't think that he is a good speaker. I don't think anyone would read speeches like these if they were in the newspaper.