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Photography, claims Susan Sontag, developed in tandem with one of the most basic characteristics of modern activities: tourism. It feels unnatural to travel without an evidence. Martin Parr in his “small world” documents this universal phenomenon and its close ties to photography. His humoristic gaze exposes the similar characteristics of the different touristy attractions. As people travel to remote places to encounter different experiences, Parr exposes the degree to which they have all become the same. They all offer the same amalgam of people from around the world, the same vendors, images and jewelries. A religious Muslim man is selling Christmas souvenirs in Bet-Lechem, and local Indians dressed in a full attire, western tourists in their bathing suits and a local cow – all meet under Goa’s beautiful sky.